Profile Matching Quiz

5 questions Pass: 70% +25 pts (50 with Pro)

Quiz covering Data Unification

What you'll be asked

  1. What is the primary goal of profile matching in the context of customer data unification?
  2. Which of the following is an example of a deterministic matching approach?
  3. Why might a company choose to use probabilistic matching instead of deterministic matching?
  4. In the context of data quality, what is 'survivorship' in profile matching?
  5. You are matching records from a CRM (with phone numbers) and a POS system (with names/addresses). If you implement a matching rule that merges records only when the name, city, and phone number match with a 90% confidence score, what is the most significant risk?

Answers and explanations come after you submit.