Marketing Email Quiz

What you'll be asked

1. Which of the following metrics is the most reliable indicator of how engaging your email content is to your audience?
2. You are designing a customer journey where a follow-up email is sent only if the user clicks a specific link in the initial email. Which feature should you use?
3. Why is it considered a best practice to use a suppression list in your marketing email journeys?
4. If you notice a high 'hard bounce' rate in a recent campaign, what is the most appropriate action to take?
5. A customer journey is currently active with a 'Wait' step set to 3 days between Email A and Email B. If you update the 'Wait' step to 1 day, what happens to customers who are currently in that 3-day waiting period?

Answers and explanations come after you submit.