Measures KPIs Quiz

5 questions Pass: 70% +25 pts (50 with Pro)

Quiz covering Enrichment and Insights

What you'll be asked

  1. Which of the following metrics is the most direct measure of the average revenue generated by a single customer over their entire relationship with a business?
  2. If a company has a Churn Rate of 5% per month, what does this metric primarily indicate about the customer base?
  3. When analyzing 'Customer Acquisition Cost' (CAC), which of the following expenses should be included in the calculation?
  4. A business observes a high 'Net Promoter Score' (NPS) but a declining 'Customer Retention Rate'. Which insight is most likely?
  5. Given a CLV of $500 and a CAC of $150, what is the 'Value-to-Cost' ratio, and what does it suggest about the business model?

Answers and explanations come after you submit.